I am passionate about leveling the playing field between companies and fans by facilitating conversations around personal experiences that encourage real connection. I lead story-based projects, fueled by this collaboration, that build, feed and grow communities. Proficient in developing and executing campaigns that bring value and enjoyment to existing users and lead new fans into the conversation. Passionate about using the newest internet technologies as a tool to engage, educate and entertain people.
digital strategy specialist, studio d
» Built and consulted on digital strategy across Consumer, Social Innovation, Healthcare, Tech, Corporate Communications and PA sectors.
» Developed online infrastructure and engagement, community building and social networking strategies for multinational entities (e.g. Microsoft, Verizon, UNICEF, and the Clinton Foundation).
» Led digital strategy portion of new business opportunities, primarily focusing on engagement, social infrastructure, experience design, community management and moving online relationships into the real world.
» Developed new agency IP including a robust "digital footprint" methodology and a modular framework to align business processes toward high-quality, measureable online conversations (branded as Social Influence System™).
» Championed the use of social media for community development and advocacy throughout multiple sectors and business groups. Designed go-to-market product collections for industry-specific communications challenges. Led internal staff training presentations.
» Improved internal cross-team collaboration and external thought leadership worldwide.
» Implemented, maintained and drove adoption of Studio D's internal knowledge-and-experience-sharing blog.
» Contributed regularly to Waggener Edstrom's most popular public-facing blog,
"Thinkers and Doers". » Co-maintained @WEStudioD twitter account.
sr manager, digital editorial and fan relations (commercial music group)
» Built a Grassroots Marketing department in 2004 to monitor fan conversation around label priorities.
» Drove the focus of Sony BMG's marketing efforts toward using the internet to improve fan relationships and put a human face on the 'evil record label executive' perception through the use of innovative and informative digital content and direct engagement with music fans and fan communities.
» Produced a library of 30 podcast series (more than 300 individual episodes) built around Sony's catalog of pop, classical and Broadway artists.
Michael Jackson, Billy Joel,
Yo-Yo Ma,
Joshua Bell,
A Chorus Line,
Avenue Q and genre-focused series were listened to over 2 million times.
» Produced
"60 Second Soundtracks," a video series featuring 30 staff members discussing their favorite Sony albums
» Designed, built and was editor-in-chief of Sony BMG's first staff-authored Wordpress blog.
» Launched a fan-directed reissue request site for Sony's catalog and aggregated results to inform A&R staff's decision making.